About Us & Press

press

August 2009 Cosmopolitan	August 2009 Cosmopolitan
August 2009 Who Weekly	July 2009 NW
May-June 2009 Frankie	March 2009 Shop Til You Drop
February 2009 NW	February 2009 Cleo

about us

Dressing girls for decades, Indigo has always reflected the fashion of the time but from a sideways direction.

The Chapel Street, Melbourne store opened in 1973 selling panelled denim flares and jackets. Hence the name. Throughout the 70s many treasure-hunting trips were made to Afghanistan. Tribal wedding dresses embellished with coins and bones sat alongside the jeans on the shop shelves. By the end of the 70s with the hippy feeling fading, a more European look evolved. Stripey knits and baby doll dresses became synonymous with Indigo in the 80s and 90s.

Considerably bigger these days, with three retail stores and stocked in many boutiques and Myer around the nation, Indigo continues to dance to its own song. A desire to use natural fibres and a love of colour under-pin our aesthetic.

Our designer, Catherine Murphy, is inspired by very uncatwalk scenarios – integral to our differentness. Her mother's sewing pattern collection rates as highly as trashy magazines. She describes Indigo as a little bit fashion, a little bit sweet, a little bit sexy – just like the girls who wear it.

history

July 1973 Chapel Street store opened
May 1987 Block Arcade store opened
September 1992 we moved from Block Arcade to Sportsgirl Centre/Collins 234
September 1997 Sydney Strand Arcade store opened
August 2007 we moved from Strand Arcade to Oxford Street